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Danny Kurz
Cultural Brands Award

European Cultural Brand of the Year 2018

The coveted title "European Cultural Brand of the Year" is being awarded for the thirdteenth time to a culture provider that has established itself through an excellent strategy and a strong brand.

Evaluation criteria of the jury

_Brand identity: Substantive consequences of brand philosophy, values and vision
_Brand positioning: Unique selling proposition of the brand and distinctive brand communication
_Brand appearance: Emotional staging of the brand through a distinctive corporate design, among other things
_Brand management: Consistent branding

Who can apply for this category?

Regardless of their regional, national or international focus, all brands to be considered for the award must have performed for a minimum of three years on the market. These include:

_Public and private cultural institutions and projects from all cultural sectors
_Companies that have initiated cultural projects
_Agencies that serve cultural providers  

Please register using the online entry form. Please send your application documents by September 7, 2018 to the competition office. The confirmation of your competition entry will be sent together with a bill for the application fee, which must be paid within 14 days of receipt.

Please submit the following materials for a proposal in the "European Cultural Brand of the Year" category:

_Free-form presentation with a maximum of ten PDF pages or PowerPoint slides (please base these on the evaluation criteria)
_At least two high resolution pictures of the brand
_Printable logo of the brand
_Evidence of marketing activities (fliers, posters, merchandising, any film material, ...)

The winners from previous years
























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