Using a monument as a location for the future?!? It may seem paradoxical, but the de facto task for many former industrial buildings and districts is to preserve a monument while simultaneously developing the area into a location where culture and business work hand-in-hand. Industrial cultural venues have great appeal to creative industries and cultural event organisers, since they are unique projection surfaces for past and future identities, and inspiration can be drawn from the simultaneity of an impressive historical past and visionary innovation. Former industrial sites such as the disused Zollverein colliery and coking plant inEssen - "the most beautiful colliery in the world" - are now UNESCO World Heritage sites and are simultaneously tourist attractions, business locations and educational campuses. The success of such ventures is founded on continuous urban development in the field of tension between listed structures and new ideas, thus providing an answer to the question of how to reconcile the diverging goals of monument conservation, urban development, creative industries and new architecture. The potential for productive and creative change lies in the combination of aesthetics and efficiency. What are the challenges when implementing transformation strategies for industrial/cultural heritage sites, and what are the success stories?
Participants at the leading forum for cultural providers and cultural sponsors can expect exciting keynote speeches from cultural experts, lively discussion rounds, and some practical examples of success in the following concurrently-conducted forums: Transformation, Capital city of Culture, Cultural Buildings, Cultural Tourism, Cultural Education, Industrial Culture, Cultural Sponsoring, Cultural Brands, Urban Culture and Digitalisation, and in the emotional closing forum, Conducting & Leading. The central theme in all the forums at the 10th CultureInvest! Congress is positive interaction between aesthetics and efficiency.
Program flyer (in German) for the CultureInvest! Congress 2018 for download!